Ashakir

10 Interview Questions Decoded

2008-11-26T02:35:00.000-08:00

10 Interview Questions Decoded:
Anyone who's ever spent time in a job search has probably walked away from at least one interview knowing right away that he botched it. Quite often, people who do feel confident about their last interview know they still could have answered one or two questions much better than they did.
The problem behind such scenarios is that too often, job seekers misunderstand or underestimate what they're being asked during an interview, according to Jack Warner and Clyde Bryan, co-authors of "Inside Secrets of Finding a Teaching Job." A question such as, "Do you have any more questions for me?" may seem innocent and simple enough to answer, but candidates who give a weak response are usually the ones screened out of consideration for the job.
Job seekers should be aware that every question an interviewer asks is an opportunity to sell themselves as the most outstanding, must-have candidate for the job. In their book, Warner and Bryan identify some of the most popular interview questions, reveal what interviewers really want to know when asking them and offer tips to help job seekers develop a savvy response.
These questions include:
Tell us about yourself.
What they're really asking: What makes you special? Why should we hire you?
Tips: Prepare several selling points about yourself. Give a quick "elevator speech" that overviews your experience and achievements.
What are your greatest strengths?
What they're really asking: How do you perceive your talents and abilities as a professional? Will you be an asset to our organization?
Tips: Sell yourself. If you don't promote your strengths, nobody else will. Prepare six or seven responses. Be "confidently humble."
What are your greatest weaknesses?
What they're really asking: How honest are you being about yourself with us? How realistic are you?
Tips: Present your weakness as a positive. Don't talk too long or emphasize your downfalls.
Why are you interested in working here?
What they're really asking: How dedicated are you? Do you have a passion for this type of work?
Tips: Keep your answer simple and to the point. Stay away from such responses as, "Many of my friends have worked here." This response isn't very impressive.
Why should we hire you?
What they're really asking: Can you convince us you're "the one?" Can you sell your "product?"
Tips: Make a powerful statement about the value you'll bring to their organization. Toot your own horn, but be wary of sounding arrogant.
Where do you see yourself five years from now?
What they're really asking: Will you be here for only year a before moving on, or are you committed to staying here for a while? Are you a stable person? Can you set goals for yourself?
Tips: Be aware that they might not want to hire someone who will be around for only a year or two. Feel free to say that you have one goal at the moment: to be the very best employee for that particular job.
What are some of your hobbies?
What they're really asking: How well-rounded are you? What do you do outside of work that might transfer positively into the workplace?
Tips: Emphasize any hobbies or activities that may relate to the job. Help the interviewer learn more about you and perceive you as a person, rather than a job candidate. Therefore, don't just answer questions, respond to them.
Would you be willing to pursue an extra certificate or credential?
What they're really asking: How is your attitude? How flexible are you?
Tips: Tell the interviewer how important professional growth is to you. Understand that the person who will impress the interviewer the most is the one willing to do the extra work.
What were you hoping we'd ask today, but didn't?
What they're really asking: Is there anything special about yourself that you want us to know?
Tips: Consider this a "show and tell" opportunity. Use materials from your portfolio to convince them how valuable you'll be to their organization.
Do you have any questions for us?
What they're really asking: Are you prepared to ask questions? How interested are you in this position?
Tips: List five or six questions on an index card. Ask at least one question, even if all of your prepared questions have been answered. Never say, "No, you've answered all of my questions."
Warner and Clyde remind job seekers that it's important to sound natural and thoughtful when replying to such questions, saying, "Don't let your responses sound 'canned' or rehearsed. It's important to make the interviewer feel as though you've given serious thought to their question and are genuinely interested in the job."

Body Language and the Interview

2008-11-26T02:26:00.000-08:00

The job market has tightened, the economy is down and you've got to find a job, now. You have a job interview coming up and you need every possible advantage to win that job. What do you do?
Recent studies have shown that employers will form an opinion of you within the first 10 minutes of the interview.
But here's the kicker: It's not always based on what you actually say, but on something we term "body language." For instance, 85 percent of what you communicate is not with words. It's through the tone of your voice, the way you sit and a wealth of other messages that your body involuntarily sends. This is according to Greg Hartley, a body language expert who earned his chops with 20 years as an interrogator in the Army.
With this in mind, here are six dos and don'ts on the art of non-verbal communication to give you a winning advantage in a job interview.
Body Language and the Interview:

1. Be real from the start
When you greet your interviewer, smile a real smile that engages your eyes, and offer a firm handshake. Say something like, "I'm pleased to meet you" to provide a positive anchor.
Janine Driver, a body language expert also known on the Internet as the "Lyin' Tamer," states that maintaining good eye contact shows respect and interest. She advises that in the U.S., 60% eye contact is ideal. She suggests focusing on the upper triangle of the face from the left eyebrow across the bridge of the nose to the right eyebrow. Avoid staring at the other person's forehead, lips and mouth.
2. Watch the excess energy
The more energy you have, the more will need to be vented. This often results in mannerisms Hartley terms "adapters." What this means is that excess energy gets dissipated into fidgeting, a definite sign that you're nervous or ill at ease. While it's easy to say, "Watch the fidgeting," Driver suggests you never touch your face, throat, mouth or ears during an interview. The interviewer may think that you're holding something back, typically, the truth. Although this is a false assumption, to try to establish credibility, it's necessary to avoid touching your face.
3. What to do with those hands and arms
Driver says that clasped hands are a signal that you are closed off. A palm-to-palm gesture with one thumb over the other thumb sends the signal that you need the interviewer's reassurance.
To come across as confident, receptive and unguarded, have your hands open and relaxed on the table. When your body is open, you project trustworthiness.
Avoid crossing your arms over your chest. When you do, you signal that you are close-minded, defensive or bored and disinterested.
4. Crossing those legs
Don't cross your legs. According to Driver, this posture creates a wall between you and your interviewer. It can also become a distraction when you keep crossing your legs back and forth. Crossed ankles are a "no-no" because you are signaling that you want to be elsewhere.
5. Posture
A straight posture is imperative during an interview. Pull your shoulders back and sit up straight. You'll give yourself a burst of confidence and allow for good breathing. This can help you to avoid, or at least reduce, feelings of nervousness and discomfort.
6. Finger gestures
Bet you never thought you had to worry about your fingers during an interview. Driver suggests that steepling your fingers makes you look arrogant. She also says to never point your index fingers like gun barrels. These are the types of aggressive messages you want to avoid sending.

How Work is Like Peanut Butter

2008-11-24T22:56:00.001-08:00

How Work is Like Peanut Butter
Feel like you always fall out of love with your jobs? Does this sound familiar?
"In the beginning, I couldn't wait to get to the office. I loved the company, my boss, my peers and my job. Then, the excitement started to go away and I realized that it was all in my mind. The job I fell in love with is just like every other job I've had: It's repetitive, tedious and long. I end up feeling like a failure because I can't find a job that makes me happy."
If you can relate to this scenario, let me share a secret: Work is like peanut butter.
Phase one: The introduction
Think back to when you were first introduced to peanut butter. You were most likely a kid, who had tasted only healthy foods that were dull but good for you, like fruits, veggies, toast and crackers.
One day, someone put a sandwich in front of you and said, "Try this." You took a bite and your taste buds went nuts for the sweet candylike treat that was easy to chew and full of yummy flavor. Your little brain probably said, "Is this a mistake? Do they know what I'm eating?" At which point, you immediately thought, "I better show them I like this," and you wolfed it down.
The same thing happens when you go on an interview and like what you see and hear. Your brain gets really excited with the possibility of something new and delicious entering your life on a regular basis. You do whatever it takes to land the job, and then you celebrate like a 4-year-old when you get the offer letter. But let's return to our story.
The grown-up who gave you the sandwich is so impressed with the way you devoured it, you're told you can have it again. You opt to have it every day. If you could, you'd eat it for breakfast, lunch AND dinner.
Phase two: Boredom sets in
One day, you realize that peanut butter is a bit boring. It doesn't have the same appeal it did when you first tasted it, but now, it's been added to the "healthy foods" list and you're told you HAVE to eat it. The very thing that you were craving just a few weeks earlier is now something you loathe. You're given some new variations -- jelly, Fluff, no-crust, on celery with raisins. The presentation is altered, but it doesn't change the fact that you are really tired of peanut butter.
The same thing happens when you realize that your job is actually work; it's something you must do. You've agreed to do the job, so you need to show up and complete the work, whether you feel like it or not.
You try to liven up the job by taking on different assignments or learning a new skill, but it still doesn't change the fact that you must do this job. Perhaps you call in sick for a mental health day or plan a vacation. Yet, you still have to return to the job at some point. So how do you fix your aversion to work? Let's see how the peanut butter story turns out.
Phase three: Hatred is evident
You became so sick of peanut butter that you announce, "I hate peanut butter." You are given some other foods to try. First, you get liverwurst. You gag and ask for carrots. The next day, you get tuna; you won't even try it. On the third day, you are offered egg salad. You immediately ask to go to your room and skip eating altogether.
Phase four: Pleased to see you again
On the fourth day, peanut butter is set down in front of you, and you are actually pleased. There is your trusted friend, the food you can count on to appease your hunger without making you nauseous. You eat it and think, "Ahh, peanut butter, you are not so bad." You go on to develop a strong bond with a food that you know is not ideal, but reliable. You accept it for what it is and what it can do for you. You are satisfied.
Work is no different. You could go to your boss and let her know you are looking to feel more challenged but, if you can't be specific as to what you need and what you want to do, you'll most likely be given more work that you don't love.
Meanwhile, your boss may get upset that you aren't grateful for the efforts to help you and could resent your attitude -- especially if you say you don't want the extra work anymore and will just stick with the job you said wasn't working for you in the first place. I guarantee she'll assume you are looking to leave and will no longer want to invest time and energy into your professional development.
If you can work through the phase where you loathe the repetitive, unexciting nature of your job and recognize that the skills and experience you are acquiring are enabling you to do a good job without a lot of pressure or stress, perhaps you'll finally give your job a break and stop expecting so much from it. Your work is not always going to make you feel amazing and wonderful.
In times when you aren't "feeling the love," try to appreciate your job for what it does give you: a steady paycheck, benefits, a place to learn and build your skill sets so you'll always be employable, or the opportunity to build professional friendships that could help in the future. You could end up feeling a lot better about work in general.
Now that you understand how work is like peanut butter, why not take a peanut butter sandwich to your job tomorrow and be grateful for what they both provide -- sustenance

US carmakers bailout:

2008-11-20T16:56:00.000-08:00

Q&A: US carmakers bailout:
But why should three giants of industry need help?
The three claim that the global financial crisis has left them in dire straits, with two of them warning that without help they could soon run out of cash.
The credit crunch means prospective buyers are hard to find, as it is harder for consumers to get loans and others are cutting back on big-ticket purchases to save money.
As a result, GM sales have fallen by more than 40%. Ford and Chrysler sales have fallen by a third.
Meanwhile, the financial crisis means it is also harder for the firms themselves to get credit.
But haven't they just restructured their businesses to save money?
Yes, they have. But the changes have coincided with a bad time for the global economy.
For example, to cut costs GM has closed factories and cut thousands of jobs, while Chrysler and Ford are in merger talks.
But the companies are all battling some continuing problems.
What problems?
First, what are known as "legacy costs". All three are paying for the healthcare and pension costs of hundreds of thousands of former workers.
Last year, GM agreed a deal with the United Auto Workers union to take $50bn of these costs off its books, but that doesn't kick in until 2010.
These historic costs, all linked to their past successes, are burdens their newer Asian rivals do not have to bear.
The three also appeared to have missed a trick in the 1980s and 90s and failed to take note of the threat posed by foreign rivals like Japan's Toyota.
While these Asian firms made great inroads into the US market with smaller, more fuel-efficient cars, the American firms responded by ramping up production of bigger vehicles like 4x4s and pick-up trucks.
Initially, these "gas guzzlers" proved to be popular, but in the long run they lost ground to smaller, more efficient vehicles as fuel prices surged.
What if they don't get the money?
GM, Ford and Chrysler all argue that without the cash they could face collapse, a development they warn could have wider implications.
In total, the three employ about 250,000 people in the US and say that they support a further four million jobs.
GM chief Rick Wagoner told the Senate that the government needs to act to "save the US economy from a catastrophic collapse". Without action, he believes millions of jobs and 4% of GDP could be lost.
In Detroit - or Motor City - the home of the Big Three, fallout from their current woes is already being felt.
Restaurants are empty or closed, stores have shut down and property prices have plummeted, while more than one in nine city residents now qualifies for food stamps.
Is the bail-out likely to be waved through?
There is a chance that Democrats and Republican politicians will hammer out a compromise, but it now depends on how the car companies themselves respond.
Democratic congressional leaders have told the carmakers they must first come up with their own viable recovery plan by 2 December, if they want a quick government rescue.
Critics claim the problems facing the carmakers are self-inflicted and so they should be left to deal with the crisis themselves.
They argue the firms failed to adapt and change their business models quickly enough, leaving them with higher labour costs than foreign rivals.
Elsewhere, both Italy and Germany have objected to the plans saying it will give US carmakers an unfair advantage in what is already a very troubled market.
Republicans and the White House do not want to use any of the $700bn bank bail-out fund for the carmakers.
They say a $25bn cheap loans package agreed last month - to help pay for the development of less polluting cars - should be adapted.
But, the EU has already objected to the "green development" loan on anti-competition grounds.
So when will the US government decide on the loans?
Time is fast running out for any deal to be agreed before Congress breaks for Christmas, and some observers say if a compromise can be reached it might well actually be signed in January.
However, given public opposition in many quarters to a bail-out for the carmakers, Congress is likely to impose strict terms for any fresh aid.
Carmakers have said they need help now, and that they cannot wait until President-elect Barack Obama is sworn in on 20 January.
Commentators say that Mr Obama will not want a major carmaker to collapse during his first month in office.

Tata Nano World's Cheapest Car 100,000 rupees US $ 2,545.18

2008-01-15T16:36:00.003-08:00

Dave's iPhone Sneak Peek

2008-01-15T16:36:00.001-08:00

Plastic Bags

2007-12-29T23:31:00.001-08:00

Popcans - How do they do it?

2007-12-29T23:25:00.001-08:00

How it's Made: Cheese

2007-12-29T23:01:00.001-08:00

CoolStuffBeingMade.com: How Donuts Are Made

2007-12-29T22:34:00.001-08:00

Bubble Gum - How is made

2007-12-29T22:25:00.001-08:00

How your chips are made

2007-12-29T22:19:00.001-08:00

How CD Are Made

2007-12-29T22:14:00.001-08:00

how its made s8 ep4- tins

2007-12-29T22:10:00.001-08:00

Candle Making Machines- Automated System

2007-12-29T22:04:00.001-08:00

The Corrugated box making

2007-12-29T21:56:00.001-08:00

blow molding

2007-12-29T21:52:00.001-08:00

How Plastic Bottles are Made

2007-12-29T21:51:00.001-08:00

Plastic Factory Tour - How Plastic Bottles Are Made

2007-12-29T21:45:00.001-08:00

How Toilet Paper is Made

2007-12-29T21:43:00.001-08:00

Dr.Vijay Mallya on NDTV Profit - part III

2007-12-29T14:17:00.001-08:00

Dr. Vijay Mallya on NDTV Profit - Part II

2007-12-29T14:16:00.001-08:00

Dr. Vijay Mallya on NDTV Profit - Part I

2007-12-29T14:15:00.001-08:00

The Corporation deel 1 Nederlands ondertiteld

2007-12-28T17:31:00.001-08:00

Deel 1 van een tweeluik over de opkomst van de corporaties. Hoe zijn ze ontstaan, wat voor doel dienen ze en wat voor invloed hebben ze op de burgers?

The Corporation Part 2 : Planet Inc

2007-12-28T17:20:00.001-08:00

Things considered precious, vulnerable, sacred, or important for the public interest once had protective boundaries. But this started to change in the 1600s when the enclosure movement began fencing public grazing lands so they could be privately owned and exploited. Oceans and airspace came next.

Today, every molecule on the planet is up for grabs; corporations own whole towns, patents on plants, animals, our DNA, even the song Happy Birthday. When they own everything, who will stand for the public good? Corporations invest billions to shape public and political opinion. Corporate-produced messages reach all of us dozens of times a day. As one executive states: "You can manipulate consumers into wanting, and therefore buying your products. It's a game". New targets are children from the age of 3. The ad industry's "Nag Factor" study shocked child psychiatrists when it exposed premeditated manipulation of infants to "nag" for new products.

Corporation, The. part 1

2007-12-28T17:18:00.001-08:00

2003, Directed by Mark Achbar, Jennifer Abbott (co-director), written by Joel Bakan. Cast, a.o.:Jane Akre,Ray Anderson, Maude Barlow, Chris Barrett, Smedley Darlington Butler, Noam Chomsky, Víctor Hugo Daza, Peter Drucker, Samuel Epstein, Milton Friedman, Kathie Lee Gifford, Naomi Klein, Susan E. Linn, Luke McCabe, Mikela J. Mikael, Robert Monks, Michael Moore, Jonathan Ressler,.. Documentery on the concept of the corporation and its forms of existence in modern society.

The Corporation Part 3 : Reckoning

2007-12-28T16:42:00.001-08:00

Democracy is a value the corporation doesn't understand. Corporations have often tried to undo democracy if it is an obstacle to profit. In 1934, a business-backed plot tried to install a military dictator in the White House. It failed thanks to one honest man. Corporations will take advantage of democracy's absence too. One shocking story is the 'cozy' relationship between IBM and Nazi Germany.

Corporations are increasingly challenged. The charter revocation movement took on oil giant Unocal; sweatshop activists moved labor standards; seed activists beat corporate patents; and Bolivians defeated Bechtel corporation's attempt to privatize their water system. Will people regain control over the corporation? With cautious optimism, we are invited to reconsider our relationship with the dominant institution of our time.

The Corporation.avi

2007-12-28T16:32:00.001-08:00

What is a corporation?

LADOO SHOP Indian Version Of Candy Shop

2007-12-27T22:45:00.001-08:00

GTA 4

2007-12-16T22:31:00.001-08:00

Award winning , funny Indian ad on eve teasing for AAJ TAK

2007-12-16T12:05:00.001-08:00

hair cut advertisement India, funny ads, India advertisement

2007-12-16T12:02:00.001-08:00

Funny ad against ads for ring tones #3

2007-12-16T12:00:00.001-08:00

McDonalds FUNNY AD

2007-12-16T11:59:00.001-08:00

Use Google Docs for business research

2007-12-15T00:43:00.001-08:00

Tracking the Internet into the 21st Century with Vint Cerf

2007-12-15T00:33:00.001-08:00

Tracking the Internet into the 21st Century with Vint Cerf

2007-12-15T00:32:00.001-08:00

Google Maps for mobile with My Location (beta)

2007-12-15T00:28:00.001-08:00

Sergey Brin and Larry Page with Jim Fallows at Zeitgeist '07

2007-12-15T00:25:00.001-08:00

Bill Gates on 20/20 [2/2]

2007-12-14T22:18:00.003-08:00

Bill Gates on 20/20 [1/2]

2007-12-14T22:18:00.001-08:00

Steve Jobs and Bill Gates Together: Part 7-1 of 7

2007-12-14T22:07:00.003-08:00

Steve Jobs and Bill Gates Together: Part 6 of 7

2007-12-14T22:07:00.001-08:00

Steve Jobs and Bill Gates Together: Part 5-1 of 7

2007-12-14T22:06:00.001-08:00

Steve Jobs and Bill Gates Together Part 4 of 7

2007-12-14T15:21:00.007-08:00

Steve Jobs and Bill Gates Together: Part 3-2 of 7

2007-12-14T15:21:00.003-08:00

Steve Jobs and Bill Gates Together: Part 2 of 7

2007-12-14T15:20:00.003-08:00

Steve Jobs and Bill Gates Together: Part 1 of 7

2007-12-14T15:20:00.001-08:00

new way of recycling

2007-12-05T13:04:00.001-08:00

This is an advertisement about recycling the waste rather than throwing into garbage. In this video you can see how they communicated to the audience. It is funny,but that the same time it gives a message.

one step back

2007-12-04T18:13:00.001-08:00

How to Get Hired - Job Interview Tactics

2007-12-03T23:09:00.001-08:00

Job Interview Tips: Responding to Difficult Questions

2007-11-28T22:06:00.001-08:00

This video shows you, how to answer for the difficult question, if your employer ask in the interview.

Interview Dos and Don'ts

2007-11-28T22:00:00.001-08:00

Spend 5minutes to watch this video, you will get to know the dos and don't s in the interview. It will be very helpful for your future interviews. All the best.

How To Overcome Interview Nervousness

2007-11-28T21:59:00.001-08:00

Generally all will have nervousness about the interview, even though if we are good speaker. This video show you how to control your nervousness in the interview. Try it for your next interview. All the best.

Expert's Guide to Interviews

2007-11-28T21:56:00.001-08:00

Experts advice and their experience about the interview they have faced till now.

Proper Interview Technique

2007-11-28T21:48:00.001-08:00

See the guy in the video, how he answers for the question to his employer and watch his confidence. he will never make any pause or stop in answering. This is what we want in the interview, and it should be in flow. It all matters how you impress your employer at the first time, that counts and get you the job straight away.

Job Interview Attire and Etiquette

2007-11-28T21:38:00.001-08:00

This video show you what not be done in the interview.

Job Interview Tips: Writing Thank You Notes

2007-11-28T21:36:00.001-08:00

This video show you about writing thank you notes to the employer. Thank you notes is necessary whether you will be selected or not, at least you will make an impression for the future job. To know more watch the video.

General Office Attire and Business Etiquette

2007-11-28T21:32:00.001-08:00

Don't Rush the Interview : Business Etiquette

2007-11-28T21:29:00.001-08:00

Confidence in an Interview

2007-11-28T00:43:00.001-08:00

Job Interview Tips: Cell Phone Etiquette

2007-11-28T00:41:00.001-08:00

Job Interview Tips: Proper Greeting Etiquette

2007-11-28T00:39:00.001-08:00

MASTER YOUR PEOPLE SKILLS!

2007-11-28T00:38:00.001-08:00

Secrets For Exceptional Speaking

2007-11-28T00:24:00.001-08:00

Three key elements to make Exceptional Speaking:

1) Background Imaging
2) Movement Exercise or Rhythm Pattern Styles
3) Conversational Exercise or Conversational Connection

Crisis communication

2007-11-27T20:54:00.001-08:00

A crisis is any situation that threatens the integrity or reputation of your company, usually brought on by adverse or negative media attention. These situations can be any kind of legal dispute, theft, accident, fire, flood or man-made disaster that could be attributed to your company. It can also be a situation where in the eyes of the media or general public your company did not react to one of the above situations in the appropriate manner. This definition is not all encompassing but rather is designed to give you an idea for the types of situations where you may need to follow this plan. Crisis communications are generally considered a sub-specialty of the public relations profession that is designed to protect and defend an individual, company or organization facing a public challenge to its reputation. These challenges may come in the form of an investigation from a government agency, a criminal allegation, a media inquiry, a shareholders lawsuit, a violation of environmental regulations, or any of a number of other scenarios involving thelegal, ethical or financial standing of the entity. Prepare for Crisis: Assess the risk of your organization Plan for crisis Determine effect on constituencies Set objectives for potential Crisis Analyze channel choice Assign a different team to each crisis Plan for centralization The Crisis Plan: A list of whom to notify in emergency A strategy for notifying employees A location to serve as Crisis headquarters A description of the plan. Communicating During Crisis: Get control of the situation Gather as much information as possible Set up a centralized Crisis management center Communicate early and often Understand the media's mission in the crisis Communicate directly with the affected Constituents Remember that business must continue Make plans to avoid another Crisis immediately. The Crisis Communication Team: This team is essential to identify what actions should be taken. the team should be comprised of individuals who are key to the situation. They should include as a minimum the CEO, the chief of Public Relations, the Vice President, the Senior manager from the division in charge of the area that was involved in the situation that has brought about the crisis, the safety and/or security officer, the organization Lawyer, and anyone else who might be able to shed some light on the situation such as eye witnesses.

Reference:
Link1
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Examples: Jet blue was facing lots of problems including outrageous delays, not having as many passengers, anti- customers service like passenger sitting on tarmac without food and drink for more than 6hours, and they were making poor decision and had a complete breakdown, which indicates that Jet blue dosent have the infrastructure or policies to cope with challenges that are going to crop up from time to time in the airline business. Link Jet blue handled their crisis situation with their top management(CEO) speaking directly to the public and ensuring the public with the safety and security for the customers and crew members.

JetBlue Airways is dedicated to bringing humanity back to air travel. We strive to make every part of your experience as simple and as pleasant as possible. Unfortunately, there are times when things do not go as planned. If you’re inconvenienced as a result, we think it is important that you know exactly what you can expect from us. That’s why we created our Customer Bill of Rights. These Rights will always be subject to the highest level of safety and security for our customers and crew members. Link

Experience:
I was traveling from India to United States, I first reached New york airport and from there I have to catch a flight to Pittsburgh and from there I have to take a taxi or a bus to reach my destination (Indiana). My next flight to Pittsburgh is at 11:55am, I reached new york at 8:45am. I thought immigration process will be done within few minutes, but my crisis started in new york airport, as my flight delayed for half hour, we couldn't get the terminal on time and we got it after half hour and then I was standing in the queue for nearly 3 hours. As a new student plus new to this country I was running from international to jet blue terminal, the moment I reached the terminal my flight started take off, don't know what to do next. I again went back to the international terminal and went to the help desk of Eithad airways in which I traveled to U.S, they just replied me we cant do anything. I was totally off don't know what to do and I was like in a jungle. I again went to jet blue terminal and thinking of taking new flight.

I don't know anyone in this country and I was all alone to face the situation, I myself started encouraging me to get strength to face this situation and I went to the counter and told my situation, my first sales representative was rude and said we cant do anything you have to take new one, then I was keep on arguing with her, that time another representative came and understand my situation and she gave me a flight at 6 with no charge. I was happy and at the same time I was thinking how will I get the taxi or bus if i dint get any.

I was damn tired with 20 hours of travel and I had a nap in jet blue, I was thinking how will I reach my place. when I reached Pittsburgh I saw a guy having an IUP banner with him, after talking to him I was happy and had a confidence that I will reach my place safely.

I reached IUP at 10 in the night, I was suffering for the whole day and I wont forget this situation, which I faced in the new country on the very first day.

Therapeutic Communication Skills

2007-11-26T20:04:00.001-08:00

Readers please spend 20mins to this video and listen carefully what communication all about and the importance of present and future communication, which play a major role in Business, not only business it add value to all the work you do.

when I took communication class I was like why we want this as a course in MBA, After going on I myself felt the difference and where we lack in communication and where we have to be strong.

What I feel is communication makes a person complete and makes them feel confidence.

Internal communication

2007-11-24T15:58:00.002-08:00

The way messages are presented can have a negative or positive impact upon the reader, regardless of the core content of the message. While this could be condemned as spin, organizations who strive to practice excellent public relations will avoid manipulative and ambiguous messages as they destroy trust in the organization.

Features of good internal communications
transparent and timelyclear;concise;informative; andindependent.Steps to implement an effective internal communication program:

Communicate up and down
Make time for Face-to-Face communication
Indulge in Communication online
Create employee oriented publications
Communicate visually
Focus on Internal branding
Consider the company grapevine

Internal communications departments have broken away from HR since the 80's and 90's and now report directly to senior management in most organizations. In some organizations where internal communications has not been established as a separate communications function, it may be coordinated by Human Resources and Marketing departments.

Internal communications helps employees to understand the organization's vision, values, and culture. Furthermore, internal communication, when implemented effectively, can be crucial in a time of crisis, providing employees with not only a strategy to handle a crisis, but the facts surrounding such an event. As arguably some of the most invested individuals in an organization, trusted and valued employees can prove to be excellent partners when addressing a crisis. By maintaining open lines of communication between management and employees, effective internal communications can enhance stronger relationships throughout all levels of the organization.

Excellent internal communications cannot simply be implemented and left alone; the process must be ever-changing and adaptable for success. While more and more organizations begin to spend more time identifying special interest groups within their own walls, internal communications methods are becoming increasingly diverse to match the varying needs of each organizations' internal staff and stakeholders.

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Example:
Microsoft has a key part of that is a new internal communications system designed to allow workers to spitball ideas on where the company should be headed, known as Quests, is still in the early stages of development. Still, it "gets us to be really specific about the future of the home, the future of the office, the future of the data center," Gates said.

The idea is to draw more of Microsoft's technical minds into the process of planning for the future. "It will be a share point wiki thing internally so people can say where they disagree or we're missing something," As told by Gates to NEWS.COM.

Experience:
Typically, in any organization Grapevine and rumors spread faster than memos, mails or notices, those companies which plan to avoid negative news flow through rumors and grapevine can create better morale and work environment for its employees, this can be achieved by transparent communication, timely communication and by having ethics and morale aspects as objectives.

When I was working, my friend and me use to spreads rumors just for fun, but you wont believe it will reach us back within same day and we will be laughing and wondering how information passes than daily activity, which has to be followed in the work place.

Media relations

2007-11-24T15:58:00.001-08:00

We often hear complaints from other activists that the media never covers their events, or that their message is distorted. While reporters often lack depth, or the ability or time to investigate a story thoroughly, quite often the problem is with the source. You must not only be able to communicate your story properly, you must also be able to create an interesting story that is worth telling -- and maybe worth retelling. If you are able to generate ongoing debate about your topic, all the better. Controversy is sometimes your best publicity. It must also consist:
Interesting people
Interesting places
Interesting subjects

While many people use the terms "public relations" and "media relations" interchangeably, the definition of media relations is somewhat more narrow. Media relations refers to the relationship that a company develops with journalists, while public relations extends that relationship beyond the media to the general public. Media relations are important, but it's also critical to keep in mind the end result, which is the message that's disseminated to the public.
Media relations includes ongoing activities to ensure the organization has a strong public image. Media relations activities include helping the public to understand the organization and its products. Similar to effective advertising and promotions, effective media/public relations often depends on designing and implementing a well-designed public relations plan. The plan often includes description of what you want to convey to whom, how you plan to convey it, who is responsible for various activities and by when, and how much money is budgeted to fund these activities. Similar to advertising and promotions, a media plan and calendar can be very useful, which specifies what media methods that are used and when.

Often, media relations are conducted through newspapers, television, magazines, etc. Organizations usually have little control over the message in the media, at least, not as much as they do in advertising. Regarding publicity, reporters and writers decide what will be said.

Regarding public relations, consider: What groups of stakeholders do we want to appeal to and how? What impressions do you want each of your stakeholder to have? What communications media do they see or prefer the most? Consider advertising, collaborations, annual reports, networking, TV, radio, newsletters, classifieds, displays/signs, posters, word of mouth, direct mail, special events, brochures, neighborhood newsletters, etc. What media is most practical for you to use in terms of access and affordability? What messages are most appealing to each stakeholder group?

Creating a before-hand optimal message for the above question would reduce friction on conflict between the organization's intended image to the image created by the media.

Reference:
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Example:
Intel has a active Media Relation, it has segmented itself into many fragments based on the region it operates and on the functional basis:Like

Corporate Press Relations

Experience:
In 2006 Pepsi and coke again locked up in the pesticides problem in India and this was their second time, this time it was so scary to have the drink because I saw an video which was experimented by one of the student. The experiment is all about a two teeth in separate bottle filled with coke and Pepsi. After few months it was vanished I mean both the teeth's dissolved in Pepsi and coke. I was so scared and decided not to drink anymore and I suggested to my friends also.
After the crisis, Pepsi and coke came in front of the media and explained it wont happen anymore and they guaranteed about their drink. After the Ad I slowly started to have Pepsi and coke, believing they wont come up with the same issue again.

Corporate Communication Relevance

2007-11-24T15:57:00.000-08:00

The role of corporate communication is to manage a company's brand reputation through broad involvement in a number of different capacities such as providing counsel to the CEO, ...overseeing communications to all constituencies to achieve consistency, and managing the long-term reputational implications of a corporation's strategy to ensure the brand retains its integrity - regardless of the financial environment.

Corporate Communication Relevance in today's organizations are:

Advertising & Image BuildingChange & Corporate CultureMedia RelationsInvestor RelationsInternational CommunicationCommunication PolicyInternal Communication & TechnologyCrisis CommunicationCorporate Citizenship & EthicsExecutive Communication.

There are certain of indirect communication in organization which are not under direct control of the organization, they are social informal meeting of employees and grapevine, these two forms of internal communication has lot of significance since social interaction is inherent in human nature.

Reference:
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Examples:
Despite the fact that Coca-Cola was legally constrained to focus on an internal audience, its
experience in this crucial area can be instructive. Rarely ever is crisis communication aimed
even partially-- at an internal audience analyzed, and so even expert practitioners often overlook this decisive factor. Holtz (2002) says bluntly, “You won’t find many public relations professionals who agree with me that your employees are your most important public relations audience” (p. 269). This oversight is unfortunate because, as Fombrun (1996) contends, employee image is one of the four pillars of corporate reputation, which in turn drives almost everything from share price to executive recruiting. Therefore, any activity aimed at rebuilding a tarnished internal corporate image should rate as a first priority, and that apparently is the level of importance that Coca-Cola has attached to communicating its diversity efforts to all employees—however belatedly this campaign was undertaken.

Experience:
Infosys Technology has won an award for "Best Investor Relation 2006" for having a most comprehensive declaration of its financial statements, it also includes its future plans to attract potential investors, it has a CEO Speak column for maintaining rapport with existing investors, it has a section of future prospect for increasing its market value, etc.
so organizations today have realized the value of communication in every activity of it.

Communication Technologies

2007-11-24T15:56:00.000-08:00

Communication Technologies has changed the way we live and do business, even kids access computers and internet, everybody use IM to communicate faster and quicker, blogosphere has destined certain company's and personality's fate, about 70,000 blogs are posted everyday, Today we are in an era of communication and information technology, mobile phones give us seamless communication, Wi-Fi and Wimax have given wireless internet, it has made your life.

Very broadly defined, communication technology includes the theory, technology, design, and equipment related to the processing and transfer of messages/information. This includes but is not limited to:

Traditional television and radio broadcasting
Multimedia/new media
Internet/WWW design and delivery
Graphic design
Digital and analogue audiovisual communication
Networked communication
Advertising
Journalism
Mass media
Instructional design
Technical communication

Electronic media create new venues for communication. These new venues change with whom, how, and when communication occurs. They give voice to those formerly silent and breaks the monopolies of those previously in exclusive control.

In today's wired, networked society, it is imperative that students learn to communicate effectively using a range of media, technology, and environments. This includes both asynchronous and synchronous communication, such as person-to-person e-mail correspondence, electronic mailing lists, group interactions in virtual learning spaces, chat rooms, interactive videoconferencing, phone or audio communications, and interactions through simulations and models. Several of these require knowledge of etiquette unique to their particular environment. While technology does not alter the fundamental principles of high-quality, interactive communication, it does add new dimensions for enhanced communication through the use of expressive digital visuals, online learning environments, chat rooms, threaded discussions, and e-mail. Expertise in the use of these new interactive communication conventions is as essential to students as expertise with phones was a decade ago

Reference:
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Examples:

Water and Climate ProgramProducts and Services Briefing BookData Acquisition Technology
The National Water and Climate Center (NWCC) have developed efficient and highly effective technology to provide the data needed for water supply, climate, analysis, and conservation planning. NWCC acquires additional data sets that are needed from other networks and designs local data networks and sophisticated national networks. NWCC operates a variety of networks that use different data acquisition technology. They offer their expertise to others through documentation, training, partnership, on-site assistance, and participation in professional forums. Briefly, some of the types of data acquisition technology that are currently established are:

· Cellular Phone System
· Data logger
· Electronics maintenance facility

Experience:

The world is in front of us today, if not physically virtually we have access to anybody or anything that is connected by internet or a mobile phone, not to long, a few years ago when i was looking for higher secondary schooling I literally had to visit every college to get the brochures and application forms, but when i enrolled into IUP last year everything was easy and seamless, i hardly made any visits to PES Campus before i decided that IUP is worth enrolling, I saw the college's website, its credentials, its physical location in PA through "Google Maps", its alumni associations,etc. All this possible only through Internet.

Communication theories

2007-11-22T16:33:00.000-08:00

Communication is the production and exchange of information and meaning by use of signs and symbols. It involves encoding and sending messages, receiving and decoding them, and synthesizing information and meaning. Communication permeates all levels of human experience and it is central to understanding human behavior.

Three common settings are: interpersonal (face-to-face), machine-assisted (fax, computer), and mass communication. A working definition: mass communication refers to the process by which a complex organization with the aid of one or more machines produces and transmits public messages that are directed at large, heterogeneous, and scattered audiences.

Traditionally, of all the settings, message termination was the easiest to determine in mass communication. Mass communication is public. Feedback is minimal. Noise may be semantic, environmental, or mechanical. Now with the videotape and Internet/Web broadcasts and archives, message termination may not be so easy to determine.

Harold Lasswell:

Wilbur Schramm:

Claude Shannon:

Bruce Westley & Malcolm Maclean

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Example:

Communication theories help us to identify the features of communication, such as Communicator, message, channel, noise, receiver, & effect. One can communicate better by identifying these elements of communication and can further know how god was the communication through feedback.
communication happens in everyday life at every instances, somebody asking us about our hairstyle and clothing can also be fitted in any communication theory.

Experience:

When ever I send any e-mail or Fax I use to cross check whether it is reached or not by contacting them personally through phone. I am sure this we all have done at least once, even though we knew its going to reach .

Strategic communications

2007-11-22T15:46:00.000-08:00

Strategic communications means using corporate or institutional communications to create, strengthen or preserve, among key audiences, opinion favorable to the attainment of institutional/corporate goals.

Generally, the goal is to:

Promote "bottom line" favorable public policy outcome
Reduce cost of doing business
Support marketing/operational effectiveness

I have often come across many situations where the supervisor fumes over the employee about a mistake that the employee has made. The supervisor claims that the employee did not follow his/her directions. But the truth is that almost all conflicts involve communication problem.

Rapid changes in business environment have affected the corporate communication strategy. Effective communication strategy has become a key strategic issue in corporate decision making. Whether an organization is trying to advertise its new product/services, to communicate its employees, stakeholders or to the clients, using an effective communication strategy is very crucial.

There are three basic elements of effective communication: setting an effective organization strategy, analyzing constituencies, and delivering messages appropriately.

The first step for an effective corporate communication strategy is to setting strategy such as determining objective, available resources, organization’s reputation in the society. Communication strategy differs depending on the objective. According to the objective organization must allocate resources such as money, human resources, time etc. Next step is to analyze constituencies to find out the target audiences, organization’s position in the target audience’s mind, and their attitude towards the subject of the communication.

For example, if the company wants to advertise new product then it must select target audiences. Indian audiences prefer advertisements with song and dances rather than intellectual advertisements. The final step is to deliver the message. To do so the organization must select the appropriate communication channel (mass media, voice, written etc) structure the message carefully. Delivering message accurately is very important. If the message that is to be delivered is not properly conveyed than the result could be devastating. Major problem faced by organizations is in internal communication, mostly within employees leading to communication crisis.

Accordingto Perspective (a Sibson consulting publication): gaps in communication deliberate or not, are frequently a root cause of stagnant or poor performance. Three main challenges exist for companies seeking to resolve a communication crisis and boost performance:

1. To communicate effectively about company strategy below the top executive level.

2. To demonstrate the link between employee action and company performance.

3. To disseminate critical information consistently to all employee groups.

Implementing these fundamental communication strategies will help executives to mobilize their employees to achieve greater company performance

Reference:
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Examples: When I was working as a business resource executive in a commodity trading company, there has been a conflict between top level and bottom level. Top level adopt a strategy of get more clients get more money, so this strategy was totally neglected by all the bottom level employees, organization wants the employees to work hard for their goals, but according to employees aspects its like no fixed salary, only if they have clients they will get pay or else no pay.This has made more conflict between top and bottom level and lots of them resigned their jobs and joined in some other company in the same line.

Experience: After some months company was suffering in loss and not having enough clients for the trading commodities, so the organization withdrew their strategy and adopted new policy, which all are satisfied and feel comfortable. Before strategy was adopted by some wrong communication or wrong decision by the top level. organization has to be team oriented for any kind of issues, policy, procedures etc.,

Corporate Advertising versus Product Advertising

2007-11-08T18:55:00.000-08:00

Product branding is a well-known phenomenon in marketing. A brand is a promise to the customer that goes beyond the generic product, the technical and physical attributes. When selling a branded product the company promises that the consumer will achieve special qualities by using the product, different qualities than when using a similar non branded or different branded product. A typical message from the company is “when using this product you will be more attracted, become better looking and signal a higher social class“. By using the branded product the consumer can communicate his/her lifestyle or wanted lifestyle.

Corporate branding employs the same methodology and toolbox used in product branding, but it also elevates the approach a step further into the board room, where additional issues around stakeholder relations (shareholders, media, competitors, governments and many others) can help the corporation benefit from a strong and well-managed corporate branding strategy. Not surprisingly, a strong and comprehensive corporate branding strategy requires a high level of personal attention and commitment from the CEO and the senior management to become fully effective and meet the objectives.

Corporate advertising is different from product advertising. Corporate advertising seeks to benefit the image of the corporation as a whole rather than its products and services alone as in product advertising. A major difference between corporate and product advertising is who pays for each of the two types of advertising. A company’s marketing department typically is responsible for all product-related advertising and pays for such ads. Corporate advertising, on the other hand, falls within the corporate communication area and either comes out of that budget or, in some cases, is paid for by the CEO’s office.

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Example:
coke's both product and corporate advertisement makes the company so successful till now. last year they have been charged of pesticides in their drink, which is found many times in India, but last year there was a country wide boycotting of the product all over. The worst part for the company was one state in India i.e. Kerala fully boycotted their products and service completely. At that time coke sales was fully dropped about 40-50%. In that critical situation coke came up with an advertisement with Bollywood actor Amir khan stating, coke is safe and they introduced an new Era in the advertisement by anyone can visit their bottling plant at any moment to check with their eyes. This advertisement as been taken by each state language with their famous actor. This corporate advertisement makes the product again to catch the market and their sales.

Experience:
At that time I was scared of having it and I opposed all my friends not to have coke. after viewing the ad I feel comfortable and the comments for all over made me to consume again. Now you can see the power of the advertisement, which can change anything.

Identity, Image and Reputation

2007-11-08T17:51:00.000-08:00

A Company's identity is the visual manifestation of the company's reality as conveyed through the organization's name, logo, motto, products, services, buildings, stationary, uniforms, and all other tangible pieces of evidence created by the company and communicated to a variety of constituencies. Constituencies then form perceptions based on this tangible received. If these images accurately reflect an organization's reality, the identity program is successful, if it differs then then either the strategy is ineffective or the corporation's self understanding needs modification.

Image, on the other hand, is the reflection of the company's identity, and it is the organization as seen from the viewpoint of its constituencies.

Reputation, is judged by the existence of parity between a organization's image and identity. It is the reputation that builds brands and super-brands, it is reputation that makes organization qualify for fortunes 500, etc.

Reference:
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Example:
wall mart is the biggest department store in US and all over the world, they captured their customers by creating logo of "Always low price". They created their image and identity in the logo. when a new customer visit wall mart store, first he will see the logo and then he enters the stores with the image of low price for all the product. once the customer visited wall mart, he/she will always buy goods from wall mart and he will refer to all his friends and relatives. they created their reputation want customer wants and expect with the new strategy.

Experience:
when I first landed in US i.e IUP, being a new student I want to buy all the goods for my daily routine, my first priority goes to wall mart and eager to go there and buy my needs. After entering I was purchasing for nearly 6 hours, I got everything what I want and for the whole month. The best part was billing, I know wall mart is cheaper than any other but still I have doubt, but after my billing I just paid 58$ for my whole month. Another important aspect in wall mart was they have variety of product and ranges in different price, so whatever price they are comfortable, they can go for it.

21ST CENTURY COMMUNICATION TRENDS

2007-10-30T21:01:00.000-07:00

21^st Century Communication Trends are driven by five major interrelated concepts:

Globalization
Diversity
Flat structure
Flexibility
Networking

Globalization: Refers to increasing global connectivity, integration and interdependence in the economic, social, technological, cultural, political and ecological spheres.In economics, globalization is the convergence of prices, products, wages, rates of interest and profits towards developed country norms. Globalization of the economy depends on the role of human migration, international trade, movement of capital, and integration of financial markets.

Diversity: Diversity is about recognizing, respecting and valuing differences based on ethnicity, gender, color, age, race, religion, disability, national origin and sexual orientation. It also includes an infinite range of individual unique characteristics and experiences, such as communication style, career path, life experience, educational background, geographic location.

Flat structure: In contrast to a tall organization, a flat organization will have relatively few layers or just one layer of management. This means that the “Chain of Command” from top to bottom is short and the “span of control is wide”. Due to the small number of management layers, flat organizations are often small organizations.

Flexibility: Flexibility is the ability to yield to change without disappearing, i.e. without losing identity. A business process is flexible if it is possible to change it without replacing it completely. Business process flexibility is the capability to implement changes in the business process
type and instances by changing only those parts that need to be changed and keeping other parts stable.

Networking: A business network can be defined as a group of people that have some kind of commercial relationship. For example the relationships between boss-employee, buyer-supplier, and colleague-colleague. According to experts, business networking functions best when individuals offer to help others to find connections, rather than "cold-calling" on prospects them. Business networking can take place outside of traditional business environments. For example, public places such as airports, restaurants, and movie line-ups provide opportunities to make new business contacts if an individual has good social skills. (wikipedia)

References:

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Examples:

A study by IBM on Indian Automobile Industry reveals that Companies need to have flexibility at the core of their business model to enable them to take advantage of situations that in the past were disruptive .
Linux operating system offers Flexibility for its users, this implies they must have a diverse team of people working behind.
Toyota's globalization has lead to downfall of GM and Ford in many countries including America.
Business Networking has given rise to Outsourcing of various business activities across the globe for reduced cost and increased value proposition.

Experiences: Nokia, Apple i-pod, Sony VIO, IBM, etc. are now seen in every part of the globe, a decade back none of this were doing anything great than in they are the their home country, they stand good for globalization, diversity, flexibility, networking, and reducing their structure to Flat.

Managing Genertion Difference

2007-10-01T19:01:00.001-07:00

In this video you can see the generation difference between old and new employees.

THE CHANGING ENVIRONMENT OF BUSINESS

2007-09-10T19:02:00.000-07:00

The increase in competition brought on by the accelerated use of the web has created a buyer’s market, where customers will no longer accept mass-produced products that only partially address their needs. Knowing that numerous alternatives exist, customers expect services and products tailored to their specific requirements.

Developing corporate communication strategies has certain variables associated with it, They are:

Setting an effective organization strategy
Analyzing constituencies
To assess the constituency’s attitude toward the organization
To find out what the constituency know about the topic
To deliver messages appropriately
To choose a right communication channel
To structure and deliver messages carefully
To reassess the constituency responses and measure their results.

TYPES OF ORGANIZATIONAL CHANGE:
Change:
Incremental
Discontinuous
Reorientation
Tuning

Time:
Anticipatory
Reactive
Recreation
Adaptation

Reference:
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Examples:

Infosys on the changing "global business environment"

One of the biggest changes you will see is the rise of appliances, and appliance-to-person communications on the Internet, expects U.S.-based employees will represent an increasing percentage of the company's total headcount, because as deals with existing customers get bigger and more important, some of the work's got to be done here.
"Acquisitions can bring you clients," as well as U.S.-based labor, "But you are then in a financing business

be better at financing in that way than are our clients."

The company has no limit to growth opportunities it can pursue both in India and in the developing world, and even in the U.S. But it also means the challenges for the company become more diverse and complex, from increasing headcount thousands of miles from home, to dealing with higher attrition rates in China, to calculating just how much growth can be achieved internally versus through buying businesses, to cultivating the next group of executives.

Here's his list of the most important transformational trends out there today:

The sensor Internet: He believes that sensors of all types will gradually become vital pieces of the Internet. "We'll move from an Internet of people to an Internet of appliances and people."

Social networking: "Thanks to social networking, power is shifting from organizations to individuals." The first major example of this phenomenon at work is the open source software movement.

The explosion of data: The data is there, but it's not being taken advantage of yet. "We leave a digital trail everywhere we go."

Mobile computing: "We got used to desktop computing, but the user interfaces of today don't really some natural to us. With mobile computing, we'll create more natural interfaces."

Experience:

Before CEO was doing businesses in one or two ways, which was old and traditional, but now there is a rapid environmental changes from small shops to big marts.

The experience which I felt from my family business was we were doing business as traditional and old ways, which my dad followed before, but now we understand the importance of change in the business environment (For example: Storing cash in the shop locker itself and then thinking about the safenesses of the money, but now we have banks, financial institution and lots more) . Changing the interiors of the shops, which will make the shop more attractive and attract customers.

At this time I want to say what mahatma gandhi said for the business " Business people are depend on the customer and not the customer depend on the business people".

Now trends changed towards customers and only customers. Customers asking to the business people "this is what i want can u make it", but before it was like "this is want i made can u buy it".

CORPORATE COMMUNICATION

2007-09-09T23:20:00.000-07:00

Corporate communication is critical for your organization. Get your communication strategy right and you will significantly boost your organization's performance. Customers, employees, suppliers and the public at large now expect a high level of communication and openness from all organizations - particularly in the light of recent corporate scandals.

Employee, community and media relations are just a few aspects of an effective corporate communication strategy. Demands for increasing accountability and ethical responsiveness, coupled with a rapid rate of change in today's information economy have added technical communications, employee development, and crisis and emergency communications to an already complex mix.

Gain a better understanding of exactly what corporate communication means for your organization - the benefits that successful strategies can bring and the forces that will impact on your future success. Evaluate your corporate culture and examine how your communication strategy can affect your profitability.
Analyze and compare alternative strategies and approaches that have been implemented by world-leading organizations faced with the same challenges that you are encountering - find out the fundamental differences that make one approach more appropriate for your organization.
Effectively manage public and media relations as you develop corporate branding.
Deliver positive changes in public perceptions via management of reputation, image and identity and improve crisis management.
Improve internal communication and boost productivity with effective communication programs.
Research new concepts and read up-to-the-minute research. As the field and body of knowledge grows, communication changes. Learn directly what theories and concepts the top companies and researchers in the field are developing.

Now an organization is well on its way to reinvesting how it handles communications. Just as important for the firm, however, is its ability to link its overall strategy to its communication efforts.

Top Ten Communication Trends for 2006-2007:

What are the top ten trends in organizational and marketing communications that are expected to dominate in 2007?

Employee Engagement
Communication Planning
Manager As Communicator
Social Media and Web 2.00
Creativity and Innovation
Presentation Effectiveness
Electronic Publications
Corporate Culture
The Organization As a Conversation
Content is King

Reference:
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Examples:
Everybody who uses a computer knows what www.google.com offers and how easy it is to find something on the net which is growing as deep as ocean and as wide as desert, but w hat is the value or benefit that Google offers us? It is just the instant communication of required Information, and it makes Billions of Dollars by selling that information through a concept called "ad words". Google's mission is to organize the world's information and make it universally accessible and useful. As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine -- an easy-to-use free service that usually returns relevant results in a fraction of a second.

Experience:
As a student we want to know how to communicate with each other, which makes environment friendly. the more you communicate the more you develop your skills and knowledge. Main objective of corporate communication is which makes you how to socialize with other people and to the world market.